We’re Firebrand Digital

We’re a small team, but we make big things happen.

Our own growth story

It started with Social…

Steven launched Firebrand Digital (originally Social Firebrand) in October 2017. Having managed over $300M in social media advertising for leading Australian and international advertisers, across multiple social channels, he wanted to create a service that would help small businesses. Clients could focus on their core business, and leave the advertising to us - the paid social extension of their business. 

Then came UX -

One year later, Caroline launched the User Experience (UX) arm to provide small businesses with the kind of strategic advice usually accessible only to large companies with big product teams. With more than 13 years of experience leading UX initiatives for over 50 digital products, Caroline wanted businesses to see how improving their customer experience could increase customer satisfaction, maximise revenue, minimise costs and build loyalty.

With our powers combined…

It didn’t take long to realise that our eCommerce clients would be better served with a full service offering that optimised the end-to-end online sales funnel - from advertising to website design and development. Caroline spearheaded the redesign and rebuild of Shopify websites for three of our clients. This UX-first approach benefited us and our clients, with one of them seeing a 424% increase in revenue in the first 12 months of their new website, and 92% the year after.

What started as a one-person army is now a global operation of strong partnerships, both, within our company, and with our clients. We're a close knit group of family, friends and strong professional relationships, with over one hundred years of digital marketing experience across our team. 

We want our clients to know that we care about their business as much as they do. We're not interested in signing new clients endlessly, but care about forging strong bonds with those that have found their way to us. Our goal is to be a part of their furniture, and develop the trust that's essential for both to achieve sustainable growth.

15 people, 4 continents, over 100 years combined experience

Meet our Firebrand FC team

We’re small enough to really care about the companies we partner with and large enough to create real change and transformative growth.

Steven DSouza

Sporting Director

Sydney, Australia

No AI here
- Just I

Steven DSouza

Over 17 years of experience in Digital Marketing; 10 years in Paid Social

Caroline DSouza

Club Owner

Sydney, Australia

If you think good design is expensive, consider the cost of bad design.

Caroline DSouza

Over 15 years practising UX Design & Research

Susan Duong

Coach

Victoria, Australia

Show YOU the money!

Susan Duong

Over 17 years of Media experience, with 12 years at Meta

Michelle Noronha

Defender

Mumbai, India

I always mean what I say. But I don’t always mean to say it out loud.

Michelle Noronha

16 years of Digital Media experience, with 11 years at Group M

Michael Batty

Goalkeeper

Auckland, New Zealand

Eat, sleep, optimise, repeat

Michael Batty

13+ years working in digital marketing across SaaS & e-comm industries.

Jolene DSouza

Defender

Montreal, Canada

Good design goes to heaven; bad design goes everywhere.

Jolene DSouza

Content creator / Animator

Neil Saldanha

Defender

London, UK

I’m not superstitious, but I am a little stitious.

Neil Saldanha

Implementation & Execution Team

Aiman Pathan

Centre Midfield

Mumbai, India

I do all my own stunts, but never intentionally.

Aiman Pathan

Shopify Developer

Ryan Engineer

Attacking Midfield

Mumbai, India

It always seems impossible until it’s done.

Ryan Engineer

Implementation & Execution Team

Shraddha Shet

Right Midfield

Mumbai, India

A bug in the hand is worth two in the (sand)box.

Shraddha Shet

QA Tester

Sultan Ahmad

Striker

Nagpur, India

There are two ways to write error-free programs; only the third works.

Sultan Ahmad

Shopify Developer

Zarir Damania

Forward

Mumbai, India

What I'm looking for is a blessing not in disguise.

Zarir Damania

Implementation & Execution Team

Ravi Sharma

Defender

Mumbai, India

If you don't try you've already failed

Defender

Implementation & Execution Team

Rony Damania

Defender

Mumbai, India

I like long walks, especially when they are taken by people who annoy me

Defensive Midfield

Implementation & Execution Team

Rehan Engineer

Left midfield

Mumbai, India

Work smart, play hard

Defender

Implementation & Execution Team

* Art by Stuart Steel