Results in focus
We’ll let the data speak for itself.
MESHKI
Raising the bar for Meshki on Snapchat
GOAL: Drive conversions and achieve consistent performance across the Snapchat target audience.
APPROACH: We leveraged Snapchat's webview ads and new 7-day optimisation window feature to achieve more consistent performance at a last-click conversion level.
RESULTS (YOY for Q2 2023)
Number of sessions: + 695% increase
Cost per session: - 54% decrease
Conversions: + 100% improvement across revenue and transactions
VINE APPAREL
New website accelerates growth for Vine Apparel
GOAL: To help Vine Apparel optimise conversion rate by redesigning and rebuilding their Shopify website.
APPROACH: We overhauled nearly every aspect of the Vine Apparel website to create an experience that minimised friction on the path to purchase. We designed a mobile-first experience, prioritised ease of navigation and browsing, restructured products to support decision-making, and ensured content met customer needs. The new website significantly outperformed the previous one, and set Vine Apparel up for exceptional growth.
RESULTS
Conversion rate: + 10% increase YoY, 185% higher than industry average
Online sales: + 424% increase YoY
Average Order Value (AOV): 9% increase YoY
esmi
Skyrocketing performance for esmi
GOAL: Increase conversions and drive the lowest CPA and highest ROAS on Snapchat.
APPROACH: Using a combination of purchase-based lookalikes, broad targeting and the GBB Pixel Purchase (used as an optimization tool), we were able to drive results on Snapchat, reaching the primary audience of women 18+ that makes up one of esmi’s core segments.
RESULTS (YOY for Q1 2023)
ROAS: + 722.32% increase
CPA: - 83.11% decrease
SPEED OPTIMISATION
Taking a Shopify website to new speeds
GOAL: Optimise page load times on a Shopify website to improve onsite UX and Google page quality ratings.
APPROACH: We analysed load times of key page templates on the website, and identified a number of potential wins. By preloading key javascript and stylesheet files, updating CSS to enable more efficient loading, and delaying resource-hungry javascript files, we were able to take this Shopify website from red to green on all speed metrics.
RESULTS
Shopify speed score: + 57% increase
First Contentful Paint (FCP) timings:
Reduced by 40%Largest Contentful Paint (LCP) timings:
Reduced by 41%Cumulative Layout Shift (CLS) timings:
Reduced by 95%
FUNKY MONKEY BARS
Building success for Funky Monkey Bars on Meta
GOAL: Promote product quality and longevity to offset concerns about price.
APPROACH: We ran a brand awareness campaign using Meta Advantage, featuring mobile-first video ads that highlighted families playing together in their backyards, and emphasising the high-quality materials of the company’s playgrounds.
RESULTS
ROAS: 9X
Ad recall: 23-pt lift
Unaided brand awareness: 22-pt lift
Brand familiarity: 11-pt lift